WDMA - Daily Marketing News · John Miglautsch

Dunkin Community, Ad Taxes, Williams-Sonoma, StructureTube

·19 min·1 clip

The Dunkin family ad scored a stellar 4.5 stars, dramatically outperforming the category average and proving ordinary stories can beat celebrity buzz.

Host John McGlash analyzes recent marketing news, starting with Dunkin's heartfelt family-run franchise ad that outperformed celebrity Super Bowl spots, then covering Nebraska's proposed advertising tax, Williams-Sonoma's strong margins, and a case study of furniture company StructureTube returning to direct mail catalogs with Canada Post's help. The episode blends ad critique, policy discussion, and practical marketing insights.

As heard by us

Catalogs, ad taxes, and a practical look at what marketing really pays for.

The segment moves from a warm Dunkin community story into catalogs, advertising taxes, and the wider issue of what gets counted, measured, and paid for.

Read the full review in PlayNext →

Why you'd press play

Want a marketer's cranky field notes on ads, catalogs, and taxes?

Read the full recommendation in PlayNext →

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