WDMA - Daily Marketing News · John Miglautsch

Despicable VW, USPS Elasticity Model

·10 min·1 clip

John Miglash warns that cutting a catalog program like Sears did—firing 800 people overnight—makes it 'very, very hard to get it going again.'

John Miglash analyzes two marketing stories: a Volkswagen-Minions ad collaboration that scored in the top 1% of car ads but had branding flaws, and a critique of USPS postage increases based on flawed elasticity models that predicted no volume loss despite a 7.7 billion piece drop. He connects the USPS discussion to broader business mistakes like Sears' catalog cancellation.

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