Washington Beer Talk · The Cycling Certified Cicerone

Indeed Brewing - Washington Beer Talk #20

·45 min·4 clips

Kelly shares a funny tap room story where customers ask for shots, but she has to say no.

This episode of Washington Beer Talk features host the Cycling Cicerone interviewing Kelly Moritz, the marketing and communications manager at Indeed Brewing Company. The conversation explores marketing at a six-year-old brewery and broader industry topics. Kelly has been with the Minneapolis-based Indeed for nearly four years. The discussion covers the brewery's background, operating in the same space since its founding. Kelly describes Indeed as a "powerhouse of a nano brewery" with a sizable marketing team she manages. She shares anecdotes about the taproom experience, including turning down late-night requests for shots of Jameson. The host compares Indeed's age to other local breweries, noting a four-year-old brewery is considered one of the older ones in the area. A significant portion focuses on the realities of running a marketing team and ensuring operations run smoothly. The episode concludes with a candid segment where Kelly gets "real" about women in the workplace and the brewery industry specifically. This part of the conversation provides personal insights into her experiences and perspectives on gender dynamics in the field. The tone is casual and conversational, driven by a friendly interview format. The style is informative but relaxed, blending business insights with personal stories. Listeners interested in the business and marketing side of craft breweries would find this episode valuable. Those seeking deep technical brewing discussions or beer reviews might find less relevance here.

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