Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything

SEO Under Siege: 2025’s Collapse of Google Traffic

·56 min·2 clips
Unless you are a nation state actor or one of the largest lobby groups in the world, I don't think you should try to influence training data.
Malte Landwehr, former Searchmetrics and Idealo executive now at Peak AI, discusses the seismic shift from traditional SEO to AI-driven search discovery. Drawing on his experience at a price comparison giant that fought Google legally for 15 years, he explains how grounding, fan-out queries, and the collapse of click-based metrics are reshaping digital marketing strategy.

As heard by us

A practical look at how SEO shifts as AI answer systems change what visibility looks like.

Jordan Cooney and Malte Landwehr spend most of the episode on a plain but useful question: how marketers should read visibility once Google is no longer the only place people look.

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Why you'd press play

If you are rethinking organic growth, this gives you the AI search angle to measure.

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