Le interviste della domenica - Intervista a Giovanni Fiorini
April 12, 2026·10 min
The episode is an interview with Giovanni Fiorini on Vivere Senigallia. It begins with Giovanni explaining his family's origins, sent by the Papal State to Barchi seven generations ago. His great-uncle served as a questore, leading to Villa Fiorini's construction. Post-World War II, his grandfather Gian Battista and great-grandfather Sestilio Cavallari sold their lands to invest in a tubiera machine, founding Saccart in December 1946. The first machine arrived in January 1947 at Foro Annonario, where six workers manually produced sacks. The business evolved, moving to Cesano in 1952 and contributing to Senigallia's packaging district. By 2014, the company faced challenges with zero EBITDA and debts, prompting a forced generational transition as Giovanni and his sister took over. Under new management, revenue increased from €47M to €88M, EBITDA rose to €10M, and debts were repaid with €50M in investments from 2019 to 2024. Employment grew from 180 to 297, aided by acquisitions like Ascam in 2022 and Tipografia Garofoli in February 2024. The company exports 70% of its products, with 30% overseas and 40% in Europe, primarily France and Germany. Giovanni attributes success to a Customer Success Team that focuses on total cost over price and an eight-person technical office driving innovation. He also discusses the company's social commitment, shifting from sports sponsorships to supporting those in need. The interview concludes with thanks and well-wishes.
