Using the Whole Whale - A Nonprofit Podcast · WholeWhale.com

AI Ads Are Here: A New Frontier for Nonprofits (news)

·19 min·2 clips

George Weiner warns that if ads influence AI responses, it will 'ruin' the technology's trustworthiness forever.

George Weiner and Nick Azoulay of Whole Whale analyze OpenAI's announcement that it will begin piloting advertising on ChatGPT. They discuss the implications for nonprofit marketing, the ethical concerns about AI trustworthiness, and the potential for new audience targeting. The episode also briefly covers the Nonprofit Wellness Index and ends with a quirky fundraising idea.

As heard by us

A restrained, skeptical look at OpenAI's tentative ChatGPT ad pilot and what it could mean for nonprofit marketers.

George Weiner and Nick Azoulay read OpenAI's reported ChatGPT ad pilot as a signal worth watching, especially for nonprofit marketers, but they do not treat it as a finished rollout.

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Why you'd press play

Want an early read on OpenAI's ChatGPT ad pilot before the rollout broadens?

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