質問型営業 · 青木毅 × CK PRODUCTION

第569回一級建築士から学ぶ質問型営業の本質——「なぜ？」で対立は解決する！？　ゲスト：八納啓創（一級建築士）

·21 min·2 clips

A first-class architect with 260,000 YouTube subscribers reveals how feng shui secretly influences entrepreneurs and home design.

The episode begins with host Katsuki Endo introducing guest Keizo Yano, a first-class architect known for exploring the relationship between space and people. Yano has published seven books on architecture and life, with another planned, and runs a YouTube channel with 260,000 subscribers focused on home design and feng shui. He started the channel during COVID-19, initially broadcasting daily for 700 days, and now posts about three times a week. Yano also runs a design agency in Hiroshima and Tokyo and co-hosts a family channel with his wife, a psychological counselor. He mentions involvement with a training facility in Yatsugatake and learning marketing from figures like Honda Ken. Yano discusses an online event called KAIUN FES that attracted 2,800 registrants, blending architecture with spiritual themes. He explains that his channel name, Kounsumai Channel, was chosen to focus on luck and happiness in home use, appealing to many women interested in feng shui. Yano reveals that entrepreneurs and executives often secretly use feng shui for personal and business decisions but avoid public discussion due to stigma. He emphasizes the importance of women's satisfaction in home-building, noting that if a wife dislikes the house, it leads to regret. Yano shares a story from a client meeting where a wife was hesitant about design choices, and he used questioning to guide the couple rather than giving direct answers, similar to question-based sales. He connects this to the idea that sales should focus on providing value and usefulness, not just selling, which aligns with the host's philosophy of question-based sales. The episode concludes with a teaser for a future discussion on home-building considerations.

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