Patricia turned her 70-year-old math teacher father into a TikTok star with 100,000 followers in three months.
The episode begins with host Ana Nieto introducing the topic of becoming an 'author influencer'. Guest Patricia recounts the story of her father, a math teacher for over 40 years, whom she helped start a TikTok channel in 2019. He gained 100,000 followers in three months by posting educational math content. Patricia explains her strategy of creating a newsworthy press release, highlighting his age and follower growth without scandal, which led to coverage in 100 regional, national, and international media outlets. This exposure resulted in conference invitations and book offers for her father. The discussion then shifts to how authors can apply similar strategies. Patricia distinguishes between non-fiction and fiction authors, suggesting non-fiction authors build a personal brand as niche influencers. She recommends having a website as a home base and using social networks like TikTok and Instagram, where younger generations now search for information. Patricia breaks down influencer marketing, mentioning that agencies pay fees up to 16,000 euros for a 12-second video, but more affordable options exist for authors. She differentiates between influencers, content creators, and user-generated content. The episode covers trends in social media, noting that formats and content types constantly evolve. Patricia advises authors to stay updated, adapt to trends like longer videos, and maintain their identity. She emphasizes that Generation Z uses TikTok for discovery, making presence there crucial. The host wraps up by directing listeners to the website for more resources.
