Toddler Toolkit · Heather Schalk, M.Ed.

Breast Milk, Bottles & Burnout: Surviving Baby Feeding Overwhelm with Roxie Alsruhe

·39 min·3 clips

Roxy Alsru reveals how her app HoopD helps new parents track breast milk and formula to prevent waste.

This episode features host Heather and guest Roxy Alsru, founder of the HoopD app for managing breast milk and formula. Roxy is a mother based in Baltimore and has been friends with Heather since their childhood in Virginia. They discuss the challenges of early parenthood, particularly around feeding logistics and parental burnout. Roxy explains that HoopD is a free app designed to track milk inventory and prevent waste. She announces a planned launch of patent-pending physical products in summer 2025 to further automate milk management. The conversation covers the mental load of calculating ounces, tracking pumping schedules, and coordinating with caregivers. Roxy shares her personal experience as a mom to a 15-month-old boy, which inspired her to create the app. They touch on the emotional difficulty of discarding unused breast milk due to poor tracking. The logistical strain of feeding is framed as a significant contributor to overall parental stress. A key insight is that small, repetitive tasks like inventory management cumulatively drive burnout. Automating these logistics can free up mental space for more meaningful parenting moments. The episode suggests that feeding challenges are often a hidden source of anxiety beyond the usual focus on latch or supply issues. Roxy’s solution aims to provide clarity and control during a chaotic newborn phase. The friendship between host and guest adds a layer of personal resonance to the business discussion. Their reflection on meeting in second grade underscores how life stages dramatically shift priorities. The tone is warm, conversational, and supportive, blending personal anecdote with practical advice. The style is informal, reflecting a chat between two longtime friends who are now mothers. This episode is ideal for new or expecting parents feeling overwhelmed by feeding logistics and seeking tech-enabled solutions. Listeners looking for deep clinical advice on lactation or infant nutrition might find the focus too narrowly logistical.

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