Thoughts on the Market · Morgan Stanley

U.S Consumer Spending Meets Caution

April 9, 2026·4 min
The episode is a solo data briefing by Michelle Weaver, Morgan Stanley's U.S. thematic and equity strategist, on the state of the American consumer. She opens by noting the everyday experience of spending on essentials while second-guessing big-ticket purchases, framing it as a broadly shared condition. The AlphaWise consumer survey results show that 34% of respondents expect to spend more next month versus 15% who expect to spend less, yielding a net spending outlook of positive 18%, above the historical average. However, beneath the surface, economic confidence has fallen sharply: nearly half of consumers expect the economy to worsen over the next six months, versus only 32% who expect improvement, producing a net economic outlook of negative 17%. Weaver frames this divergence as a balance of timelines — consumers are spending in the present but worried about the future. Three main concern categories are quantified: inflation at 57% of respondents, geopolitical concerns jumping from 22% to 33% month-over-month, and U.S. political environment concerns at 43%. The spending mix is shifting accordingly. Near-term spending remains elevated across essentials including groceries, gasoline, and household items. But forward-looking intentions for discretionary categories have turned negative: apparel spending expectations stand at negative 16%, domestic travel at negative 11%, and international travel at negative 14%. Weaver characterizes this as the kind of discretionary-to-essentials rotation typically seen when consumers are bracing for uncertainty. Tax season is identified as a short-term bright spot: 46% of consumers expect a larger refund than last year. However, the intended use of those funds skews toward financial caution: approximately half plan to save, a third to pay down debt, and only about 30% plan to spend on everyday purchases. Even a cash windfall is being directed toward financial resilience rather than consumption. Weaver concludes with a summary view: the U.S. consumer shows near-term resilience but rising caution, with spending holding on income and tax support while confidence weakens, savings behavior rises, and discretionary demand softens.
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