The Work in Sports Podcast - Insider Advice for Sports Careers · Brian Clapp - Work in Sports

Crafting Championship-Level Content in Pro Sports

·36 min·2 clips

Nate Ewell says wanting to work in sports is not enough; he looks for people who love writing, storytelling, and content.

1. The Work in Sports Podcast episode centers on Crafting Championship-Level Content in Pro Sports, with Brian Clapp using Vegas as the clearest example of why one sports job never looks exactly like another. 2. Brian Clapp hosts and frames the discussion as VP of Content and Engage Learning at workinsports.com, while Nate Ewell speaks as Vice President of Communications and Content for the Stanley Cup-winning Vegas Golden Knights. 3. The episode asks what sports communications looks like when the market, the audience, and the team identity all change at once. 4. Brian contrasts Los Angeles, Charlotte, the NHL, and NBA audiences to show that event management and sales depend on location and sport. 5. He uses his own reporting background at CNN Sports Illustrated Atlanta and Fox Sports in Seattle to show how East Coast urgency and West Coast pace can differ. 6. Nate says he grew up in a sports family, with a father who coached on rinks, football fields, and lacrosse fields. 7. He says hockey became a niche inside a broader sports interest, not the only thing he cared about. 8. Nate explains that his Princeton bachelor's degree is in history, and he says the major appealed because it emphasized writing, critical thinking, and the "why" behind events. 9. He says Princeton's senior thesis structure mattered because, as he put it, history majors can write about "anything that has happened before." 10. Brian connects that background to a listener question from someone considering a liberal arts college, and he says economics and law degrees also build useful problem-solving habits. 11. Nate says hiring starts with communication skills and calls writing "a fading art" for many young applicants. 12. He says a cover letter must stand out and cannot be a paragraph version of a resume. 13. Nate says he wants people who love writing and storytelling, not just people who love the Golden Knights. 14. Brian says applicants are competing against a stack of other candidates, and Nate agrees that enthusiasm without real skill does not separate someone. 15. Nate describes his early college sports experience at Michigan State, where the drive into East Lansing showed him block S's, Spartan heads, and a first game with 70,000 people. 16. He says college sports carry a different kind of meaning because students can say they went to school with the athletes. 17. Nate says his Washington Capitals years showed how an iconic player like Alex Ovechkin changes media attention, but teammates still respected him because he was genuine and elite. 18. He says leadership work changed his focus from writing and PR to hiring, interviewing, and cross-functional collaboration. 19. The interview keeps a conversational, managerial tone, with Brian asking specific career questions and Nate answering in practical examples rather than abstract slogans. 20. People interested in sports communication, hiring, and early-career advice will get the most from this episode, while listeners wanting game recaps or player gossip can skip it.

As heard by us

A grounded look at why sports careers reward fit, not fandom alone.

The Work in Sports Podcast takes a steady look at a point that is easy to miss: wanting to work in sports is not the same as understanding the work.

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Why you'd press play

If you want sports work, this shows how to stand out by matching the job, not just the team.

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