The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews · Golf Radio Network

TJ Schier, SmashSwing Immersive Golf | Episode No. 491

·1 hr 3 min

1. The Wednesday Match Play Podcast with Eden Mill St Andrews centers on TJ Schier and SmashSwing Immersive Golf, a multiplayer golf-entertainment system built around large projected screens. 2. TJ Schier is the founder behind SmashSwing, and Ricky Potts hosts the conversation because he wants details on the product, the business model, and the installation process. 3. The episode asks what SmashSwing is for: golf entertainment, indoor practice, and repeated member engagement rather than a traditional single-user simulator. 4. Schier says SmashSwing lets multiple golfers hit at the same time, unlike a traditional simulator where one person hits while others wait. 5. He says the system can scale from three players to a 24-player, two-level indoor driving range, with a virtual driving range mode and game modes like asteroids and space invaders. 6. Schier links the concept to his experience at Chuck E. Cheese Pizza in the late 1990s and to the sandwich-shop ventures he calls his “PhD in business.” 7. He says he joined ClubCorp, now Invited Clubs, around the time COVID hit to grow a golf entertainment division and helped open six facilities in about 18 months. 8. Schier says that earlier company model did not work, and the prototype he was building later became SmashSwing after he left. 9. He says SmashSwing currently sits in a warehouse just outside Dallas-Fort Worth, Texas, where 300 or 400 people have come through the incubator space. 10. He says the first install is going into a country club in Milwaukee the week after the PGA Show, and another large build is underway in Chico, California. 11. Schier says the Chico project will include a 100-foot-wide, 30-foot-high screen and a 12-player indoor driving range tied to the Butte County Golf Association. 12. He says clubs are interested in using SmashSwing for Super Bowl watch parties, long-drive contests during commercials, and closest-to-the-pin games. 13. Schier says the system uses a sloped floor, an auto-T system, and turf mats so players can stay in position while multiple people hit at once. 14. He says the screens are much larger than traditional simulators, and that one planned setup will be 32 feet wide with a 15-foot ceiling and four players hitting from about 15 feet away. 15. Schier says SmashSwing works as a reprogrammable machine, with seasonal and licensed IP games planned so venues can bring people back for new experiences. 16. He says the company already has deals with Asteroids and Atari, is working on Space Invaders, and wants to add kids games and multiplayer virtual courses in 2026. 17. The conversation is practical and entrepreneurial, with Ricky Potts pressing on pricing, tech support, ceiling height, and what clubs can do with the system. 18. Schier speaks in a sales-and-operations style, giving numbers, timelines, and venue examples instead of broad marketing language. 19. Club operators, family entertainment centers, and resort managers looking for a revenue-driving golf attraction will get the most from this episode. 20. Listeners wanting a pure swing-tip lesson or a deep tour-pro interview may skip it.

As heard by us

A golf-tech conversation centered on practical use cases, adaptable software, and social multiplayer play.

TJ Schier's discussion of Smash Swing Immersive Golf presents the product as a flexible golf entertainment system suited to a range of settings, from a demo lab to a trade show booth to larger venue installs.

Read the full review in PlayNext →

Why you'd press play

Want a peek at golf tech built for flexible installs, social play, and real product detail?

Read the full recommendation in PlayNext →

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