The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · Harry Stebbings

20Product: On Running's CPO on How to Create Emotion Through Product | Why 99% of Products Fail and How to Create Cults Around Products | The Biggest Product Mistakes On Have Made & Lessons Learned with Gérald Marolf

December 19, 2025·56 min·5 clips

Gérald Marolf explains why disturbing user experiences in tech are less risky than physical products you can't change.

Harry Stebbings interviews Gérald Marolf, CPO of On Running, exploring how to build emotional connections through product, why most products fail, and lessons from On's successes and mistakes. They discuss balancing performance with lifestyle appeal, the role of sustainability, and navigating brand expansion into areas like tennis with Roger Federer.

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