The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · Harry Stebbings

20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg

December 12, 2025·1 hr 16 min·5 clips

Wiz sold millions in ARR before hiring a single salesperson—how did they achieve such rapid enterprise traction?

Harry Stebbings interviews Raaz Herzberg, CMO and VP of Product Strategy at Wiz, about scaling the cloud security company from zero to multi-billion dollar ARR. They discuss imposter syndrome, product-market fit, unconventional marketing tactics like the Wizard of Oz booth, the importance of brand over pipeline metrics, and strategies for enterprise sales. Raaz shares insights on building for infinite scale, customer-centric product decisions, and the role of AI in transforming marketing and engineering.

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