The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · Harry Stebbings

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

January 31, 2026·1 hr 1 min·5 clips

Omer Shai explains why he ditched lifetime value for a faster, more actionable metric in marketing.

Harry Stebbings interviews Omer Shai, CMO of Wix, exploring his 18-year journey and growth strategies. They discuss Super Bowl marketing investments, the shift from lifetime value to time return on investment (TROI), and the balance between brand and acquisition. Shai shares insights on channel diversification, AI's role in marketing, and personal lessons from costly mistakes.

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