The Traveling Therapist Podcast · Kym Tolson

202. How Therapists Can Create Passive Income Through CE Courses with Justin Montgomery

·40 min·1 clip

I made $50,000 in seven days from my first course launch.

Kim Tolson and a guest talk about CE courses as a business model for therapists and clinicians. The conversation starts with a familiar therapist truth. Clients do not always tell the whole story, and that turns into a larger point about making room for clients to get honest with themselves before a session. The discussion then shifts into the business side. It says there are three common kinds of CE businesses, starting with the credit-hour model where the CE credit itself is the value. That version is a volume game. Courses are inexpensive, the audience is mostly people who need the hours, and the aim is to sell lots of seats. The second model is different. Here the course itself is the value, which means the teaching has to be strong enough that people would want it even without the CE attached. That is treated as the more transformative lane. It points to offers that can help someone make more money or get a raise. Accreditation still matters. Once the course became accredited, business went up by 25 to 50 percent, but the offer was already valuable before that happened. The talk stays centered on practical business framing. The pace is brisk. The discussion moves toward a third CE business type, but that idea is still taking shape when the segment ends. The result is a useful framework with one branch left open for the listener to think about.

As heard by us

A practical look at continuing education as a business model, from volume plays to stronger courses.

The episode treats continuing education as a business choice as much as a licensing requirement. It maps out three CE models, starting with the low-cost, high-volume version where the credit hour does most of the selling, then contrasting it with a course whose appeal sits in…

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Why you'd press play

Build CE income without guessing at the model.

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