The Thriving Equine Professional | Career Connections, Equine Industry Resources, Career Advice. · JodiSpeaksLIFE: Speaker, Career Success Coach, Podcaster

67 | How Denise Alvarez, Owner of Stormlily Marketing Turned her Passion for Horses into a Business

·48 min

1. The episode centers on The Thriving Equine Professional and Denise Alvarez’s move from marketing work into Storm Lily Marketing for horse businesses. 2. Jodi Lynch-Findley hosts the conversation, and Denise Alvarez appears as the owner and founder of Storm Lily Marketing, which matters because both speak from equine-career and business experience. 3. The episode asks how a horse lover without formal equine schooling built a marketing business around horses and what that path can teach others. 4. Denise says her horse story started “Birth,” with parents who had quarter horses, trail rides, and 4-H. 5. She explains that an equine career was “not on my spectrum,” because she once expected to become a veterinarian before deciding she did not love science. 6. She describes growing up in a small town where her father trained horses on the side, not as his main job. 7. At Missouri State University, Denise chose marketing and management because she wanted a route toward leadership and could not major in being a CEO. 8. She says college changed her heart toward nonprofits, and she spent at least a decade in local nonprofit marketing and communications. 9. Her nonprofit work focused on owner development, newsletters, getting more people to receive services, and bringing in donors who could fund those services. 10. She later worked for a chocolate and candy association serving confectionery businesses internationally, which she describes as a marketing role inside an association. 11. Denise says the move to ministry work with Jennifer Rothschild let her use membership-based skills and later produce a podcast. 12. She credits Jennifer Rothschild’s husband, Phil, a “serial entrepreneur,” with opening her eyes to entrepreneurship and time freedom. 13. Denise says horses returned with more intentionality after a hard family season, and that Storm Lily Marketing is tied to a deeper why. 14. She describes wanting to fund a future ranch where people could experience what horses had given her. 15. She says she built the business by writing out passions and skills on paper and asking how they could become a viable offer. 16. A B-School course helped her meet a horse-world business owner in Canada who became both a client and a friend and urged her to start a podcast. 17. Denise says she first named the business Storm Lily Solutions, but the name felt too vague and did not open doors. 18. She changed the brand to Storm Lily Marketing, added a horse to the logo, and saw clearer traction once she niche-downed. 19. Her current services are coaching, website copywriting, and website design, and she says she especially values email marketing because people own an email list but only rent social-media space. 20. Listeners who want practical marketing advice for horse businesses will get the most from this episode, while people wanting only horse-training content may skip it.

As heard by us

Denise Alvarez built a marketing business for the horse world by treating a single online course like a job.

Denise Alvarez built Stormly Marketing around a niche most marketers skip, and this conversation with host Jodi Lynch-Findley traces how that path took shape.

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Why you'd press play

You didn't know horse-industry marketing was a career lane -- Denise Alvarez built one anyway.

Read the full recommendation in PlayNext →

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