The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends · Doug Shafer
Robert Fiore, Winemaker, Peter Michael Winery
December 16, 2025·1 hr 12 min·5 clips
Robert Fiore quit his Chevron job after 14 years to pursue winemaking, a move many called nuts.
As heard by us
A grounded winery conversation about site, Pinot Noir, and the choices that shape both.
Peter Michael Winery comes through as tied to land first and status second. Doug and Andy bring Robert Fiori in to walk through the winery's story, and Robert keeps returning to the same point: Santa Rita Hills fault lines, ocean fog, breezes, and warmer inland sites all shape…
Why you'd press play
Hear a Peter Michael conversation that widens into a terroir lesson on fog, breezes, and warmer inland sites.
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