The Strength Running Podcast · Jason Fitzgerald

Training Updates, Smart Shoe News, & A Super Secret Announcement (with Jon Levitt)

·1 hr 7 min·4 clips

Jonathan Levitt says Long Run Labs did $110,000 in partnerships last year and $110,000 again by February 6.

Jason Fitzgerald opens by welcoming Jonathan Levitt, the host of For the Long Run and Long Run Labs, and introduces him as a friend and new business partner. He starts with a winter training update from Colorado. The winter has been unusually mild. Snow on the ground has been rare, and trail running has been easier than expected. Jason notes that the good weather is welcome, even if it feels a little off. He also contrasts that with clients on the East Coast who are dealing with deep freeze and snow. That gives the episode a practical, coach-like tone from the start. He points listeners to strengthrunning.com for training programs, the award-winning content library, and free email courses. He also asks the audience to support the show by taking advantage of sponsor offers. The episode then moves into the business side of running media. Jason and Jon discuss how brands outside running are interested in this audience because runners are seen as a strong buying persona. The conversation explains that these brands want to test their way into the market before scaling up. A meat delivery company is given as one example. The idea is that runners need to eat, often struggle with low iron, and may care about protein, red meat, and B12. The episode frames that kind of sponsorship as a way to connect useful content with a product people may actually use. Jason describes how a network can hire dietitians to create content around nutrition and performance. He notes that the same material can then be shared across multiple shows in the network. The show also treats this as a benefit for listeners, since the audience can learn without being pushed to buy anything right away. The conversation keeps coming back to the idea that practical information can be presented by a brand without losing value. It ends with Jason thanking the community and asking for reviews and ratings. He closes by inviting questions by email and directing listeners to the website and Instagram.

As heard by us

A winter running conversation that widens into nutrition and the business of reaching runners.

A winter training check-in with Jonathan Levitt opens into a broader look at running, nutrition, and the business built around the sport. Jason starts with the unusual Colorado winter, then moves into how brands test their way into the running demographic and why dietitian-led…

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Why you'd press play

Press play for a winter training update, a business conversation, and Jonathan Levitt's return interview.

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