The Social Impact Solutions Podcast · Social Impact Solutions

Turning Powerful Nonprofit Stories Into Measurable Impact with Julie Davitz

·32 min·2 clips

Julie Davids says Plus Media plugs into the moment of emotion so viewers can tap, click, or scan without a download.

1. The Social Impact Solutions Podcast episode focuses on Julie Davids and her work turning nonprofit stories into measurable action. 2. Julie Davids is the founder and CEO of Plus Media Solutions, and John Martin and Lauren introduce her as a leader with experience in philanthropy, nonprofit work, and BNP Paribas. 3. The episode asks how mission-driven organizations can prove real change after people watch a film, campaign, or brand story. 4. Julie says she left a large global bank because she saw “a lot of great work and not a lot of great action attached to that.” 5. She describes Plus Media as a platform that plugs into content at the moment of emotion and lets viewers tap, click, or scan without a download or sign-in. 6. Julie says the menu of actions is tied to the content and to the viewer’s geography so the options feel relevant to health, finances, and daily life. 7. She says the platform measures anonymous actions such as signing a petition, buying a product, downloading a toolkit, or sharing a story. 8. John Martin compares the system to a lead magnet and notes that clients may also capture email addresses or phone numbers if they choose. 9. Julie says the system is white labeled, so the action hub looks like part of the original campaign rather than a separate site. 10. She says clients can use the data to see demographic details such as gender, age, location, sentiment, and knowledge gaps. 11. Julie describes a Netflix-linked case study around Nona's and says the campaign held the number one global Netflix spot for five weeks. 12. She says the Nona's Impact Hub included a one-click path to watch on Netflix, a watch-party guide, a social media toolkit, and a zip-code search for local events. 13. Julie also describes an “Express Yourself” feature that lets viewers submit photos, text, or voice messages into a public gallery. 14. She says the Plus AI feature lets viewers ask the film questions directly, which gives clients a new source of qualitative data. 15. In the Nona's example, Julie says the AI conversations centered on intergenerational connection, aging in place, loneliness, care, recipes, and grief. 16. She then discusses Water Angel, a short film on Black maternal health that is tied to Paramount and MTV and uses a simpler action flow. 17. Julie says Wisconsin has the highest rate of Black maternal deaths, a detail that sharpened the conversation around the project. 18. The conversation has an interview style with back-and-forth examples, screen-share moments, and practical campaign language. 19. People working in nonprofit marketing, impact measurement, or documentary campaigns would likely find the episode useful. 20. Listeners wanting abstract theory without concrete tools or campaign examples may skip it.

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