The Social Impact Podcast with Bree Jensen · Bree Jensen

From Hydration to Humanity: How Liquid I.V. is Tackling the Global Water Crisis

November 13, 2025·45 min·4 clips

Liquid IV donates over 1% of revenue to help 2 million people gain clean water access by 2026.

Jace Newton arrives through impact work, not a straight-line career story. Brie Jensen introduces him as Liquid IV's Director of Impact, with experience at USAID, Relief International, in disaster relief, and in international development. The opening stays personal for a bit, because social impact careers rarely fit into a neat sentence. Then the episode gets practical. Clean water is the pressure point. Newton says water is the world's number one humanitarian challenge, and Liquid IV is working to help 2 million people gain access by 2026. Brie keeps the questions warm and plainspoken. Newton brings the crisis back to communities, partner groups, and what people can actually use. One piece of advice lands close to home: get your water tested. Even in the United States, water is not experienced the same way everywhere. Confluence is the clearest example in the excerpt. Newton describes it as a group of 16 United States-based organizations working on different pieces of the clean water crisis. Access matters, but affordability gets equal weight. His baseline is simple: everyone should be able to afford water. Liquid IV funds that work directly. Newton says the company invested almost two million dollars last year to support those organizations. The partnership model is a big part of the episode. Liquid IV pushes partners to build projects together, because the right groups can do more in concert than they can off in separate lanes. The mix includes place-based groups, organizations focused on specific water problems, and lawyers working on water laws and legislation. Brie meets that with steady affirmation. By the end, volunteering comes across as an actual way in, not a shiny campaign line.

As heard by us

A grounded look at water access, partnership, and how impact work turns into action.

The episode frames Jace Newton, Director of Impact at Liquid IV, through a resume that runs from USAID to Relief International and other humanitarian work, and uses that background to explain the companys clean-water mission.

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Hear how clean water became a mission, a strategy, and a community effort.

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