The Small Business Saturdays Podcast with Aaron Montgomery · Aaron Montgomery

Year End Review

·55 min·2 clips

"The event plus the response equals the outcome": Aaron Montgomery explains why the R in E+R=O is the only variable you control.

1. Small Business Saturdays with Aaron Montgomery closes 2021 with a two-part year-end review of the episodes that stood out to him. 2. Aaron hosts from his Our Success Group (OSG) platform and recaps guests including Christine Shreve of Women in Business Podcast, Ali Banholzer, Dana Curtis and Eric Campbell. 3. The review moves from the January 2021 episode, which ran two and a half hours and was split into three podcast parts, through to the "E+R=O" conversation near the end of the year. 4. The skills-of-successful-people episode named five skills: intrinsic motivation (curiosity, passion, purpose, autonomy, mastery), learning and self-awareness, creativity and innovation, and flow and focus, with a suggestion to schedule "90 minutes a day" for flow. 5. Aaron's "on versus in your business" episode urges owners to carve out "at least 15%" of their time for work like metrics and planning, and the episode with his father covered three customer priorities: speed, clarity and empathy, with speed described as "a choice." 6. The "five things keeping you from success" list was self-limiting beliefs, one source of income, financial unawareness, debt, and not asking for advice, with an Etsy seller nearly put out of business after a free-shipping search rule change. 7. Aaron also revisits a gratitude exercise of writing a daily list of things he is grateful for, and an episode with Ali Banholzer on a Priority Matrix for choosing what to work on next. 8. Dana Curtis's quote "Everyone deserves to start a business. Not everyone deserves to stay in business" prompted Aaron's contender-versus-pretender list: check email, use a calendar, do what you say, join communities that matter, know your numbers, charge what you're worth, and stop making excuses. 9. Aaron explains E+R=O, in which an event plus your response equals the outcome, using a traffic cut-off and an unreasonable customer, and argues "we don't have any control over the event, but we do have control over our response." 10. Small business owners, especially decorators and other creative sellers, will get the most from this.

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