The Small Business Saturdays Podcast with Aaron Montgomery · Aaron Montgomery

Overcoming Your Fear of Selling

·40 min·3 clips
Shauna Roach reveals why traditional 'telling' in sales creates anxiety and how shifting to 'selling is serving' eliminates the icky feeling.
Sales coach Shauna Roach joins Aaron Montgomery to discuss overcoming the fear of selling for small business owners. She shifts the paradigm from pushy 'telling' to 'selling is serving', emphasizing connection, strategic questions, and mindset work. Shauna shares practical techniques from her 25+ year career and previews her upcoming boot camp.

As heard by us

A practical look at overcoming fear around selling.

Selling is treated here as a fear problem first and a business skill second, which makes the episode feel immediately useful. It stays close to small-business reality: when someone is a solopreneur, they may also be the salesperson, janitor, production, accountant, and…

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Why you'd press play

If selling makes you freeze, this episode breaks down overcoming fear of selling for small business owners.

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