The Small Business Saturdays Podcast with Aaron Montgomery · Aaron Montgomery

An Action Plan that Gets Results

·40 min·2 clips

Aaron Montgomery sets 13 milestones for a goal of 100 new customers, starting with contacting one lead by week's end.

1. Small Business Saturdays host Aaron Montgomery presents 'An Action Plan that Gets Results,' an eight-step process for achieving goals that builds on subconscious-mind concepts instead of willpower. 2. Aaron is a solo host who says 'I'm not a neuroscientist' and shares what he has learned from success principles and books, with live-chat comments from Jerry and Kylene. 3. His thesis is that willpower increases stress and tiredness, which triggers 'fight, flight, freeze, or fawn,' so goals must be believed at a subconscious level before they are achieved. 4. He says the conscious brain operates on about 5% of brain power while the subconscious handles the rest through emotion, habit and gut instinct, and he rejects 'fake it till you make it' because the subconscious would label you 'a fraud.' 5. Steps one and two involve clarifying a purpose, which he states as 'to provide actionable resources that empower business owners to achieve their idea of success,' then going deeper until it supports a reason affirmation. 6. Steps three and four have listeners set a personal goal in the form 'how much and by when,' then write a sensory story of achieving it, since the subconscious responds to sight, sound, smell and feeling rather than language. 7. Steps five and six cover setting about 13 milestones, using a goal of 100 new customers as the example, and scheduling reviews at three, six and nine months with questions like why something worked or didn't. 8. Step seven pairs daily habits, such as contacting one customer a day, with affirmations, and he proposes a hidden-camera experiment of saying 'I'm so happy and grateful' for a minute morning and night for a month. 9. In step eight, 'celebrate and persevere,' he says 'the only way that you can fail is by giving up,' and he distinguishes routines as checklists from goals as specific targets, calling his version a 'turning point goal' and citing why New Year's gym resolutions fade by mid-February. 10. Suited to small business owners seeking a goal-setting and habit framework.

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