The Small Business Big Marketing Podcast with Tim Reid · Tim Reid

How to create an untouchable business by doing less | 660

December 4, 2023·1 hr 3 min·4 clips
We only have one size skip bin. That decision alone gives us 99.7% on-time delivery within three hours.
Jacob Spencer, who bought an underperforming mobile skips business with no industry experience, shares how he scaled it to $8 million with 17 franchisees by doing less, not more. His strategy of offering one bin size, focusing on residential customer experience inspired by his Boost Juice background, and resisting the temptation to add products created an untouchable business model with 99.7% on-time delivery and over 5,000 Google reviews.

As heard by us

A practical case for doing less, with the brand doing more.

Episode 660 makes a clear case for saying less and building a business that is harder to imitate. It spends most of its time on practical ground: hiring, brand standards, and how much room franchisees should have to diverge without losing the plot.

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Why you'd press play

For the owner who wants less on offer, a clear framework, and a brand that pulls people in.

Read the full recommendation in PlayNext →
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