The Small Business Big Marketing Podcast with Tim Reid · Tim Reid

Frank Greeff's $180 million dollar roll of the dice | 655

October 16, 2023·1 hr 5 min·1 clip

I got the call at 5 AM on a Saturday - mom and dad have just lost their business.

Frank Greeff, a former chef earning $36K/year, shares how he and his two brothers started a real estate marketing services business called RealBase from scratch, growing it to 350 staff and $35M annual revenue before selling it to domain.com.au for $180 million. The story centers on their dramatic departure from a franchise system that cost their parents their livelihood, a secret $1 million pact between the brothers, and the relentless sales hustle that fueled their growth.

As heard by us

A blunt founder story about risk, scale, and a very large exit.

Chef-turned-founder Frank Grief, his two brothers, and the sheer size of the bet give this episode real pull, especially when the story reaches the $180 million sale.

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Why you'd press play

Hear how a former chef wagered big, pivoted hard, and sold for $180 million.

Read the full recommendation in PlayNext →

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