The Short Box Podcast: A Comic Book Talk Show · Badr Milligan of The Short Box Entertainment Company | Comic Book Podcast

Bonus Interviews from New York Comic Con: The Future of IDW Comics & NYCC Day 2 Recap

·55 min·3 clips

Greg Katzman calls the TMNT relaunch a 300,000-unit success and ties it to pizza-party retail promos.

New York Comic Con gets noisy. The host is right there on the floor, juggling quick convention interviews and a planned sit-down with IDW's Greg Katzman and Ab Driver. One mic has to carry the room. Instead of sanding that down, the episode lets it breathe: ambient noise, live-recording wobble, and a host who just names the mess as it happens. Then he asks a plain question with a useful answer: what does a VP of marketing actually do in comics? The IDW side answers from inside the business, and the chat quickly moves toward getting comics in front of people who might already be warm to them but have not been nudged toward the shelves. Return to New York comes up. So does The Last Ronin, with the host giving real credit for seeing comic material promoted on a theater screen instead of only in the usual comics channels. Ab Driver talks about working with Fathom Events on a minute-long trailer attached to an iconic rerelease, using nostalgia as the opening. It is nerdy, sure, but it is also practical. Movies, kids, parents, and local shops can connect when publishers actually make the invitation clear. The host picks up on that and turns praise into a broader industry gripe about comic-based films that miss the chance to send people back to comics. A pizza tangent stays in. So does a Galactus joke, because the floor is loose enough for convention randomness without losing the point. The outro settles into thanks, a long patron roll call, and the usual Short Box signoff about taking care, reading a good comic, and keeping fandom personal.

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