The Science of Fitness Podcast · Science of Fitness

The SOF Monthly: Industry Trends and Training Talk With Directors Kieran & Joe

·38 min·2 clips

Joe is training 10 to 12 sessions a week, plus yoga, while cutting weight for a boxing match.

1. The Science of Fitness Podcast launches “The SOF Monthly,” a recurring catch-up about business, clients, training, and industry trends. 2. Kieran and Joe host the episode as directors of SOF, and their role matters because they talk from coaching and business experience. 3. The episode asks which trends have legs, what training really costs, and which basics still work for clients. 4. Joe defines the “hybrid athlete” as being able to lift, run, swim, and do different activities at a semi-mediocre level. 5. He gives a concrete example of an 80 to 90 kilogram male who can squat bodyweight for 10 reps and run 5 to 8K at 4:45 to 5:15 pace. 6. Kieran says the trend has grown because people get bored chasing bodybuilding size or powerlifting maxes. 7. Joe links the trend to post-COVID social training, run clubs, swim sessions, and people wanting to do activities with friends. 8. Kieran says hybrid training has been gamified, tied to money, and pushed further by sponsorships and competition. 9. Joe says the biggest downside is time, because hybrid training can require 7 to 9 sessions each week. 10. He also points to skill, injury risk, more food, more sleep, and lower stress tolerance as real constraints. 11. Kieran says the main upside is feeling better through confidence, self-image, body composition, and physical capacity. 12. Joe adds that many hybrid sessions happen with friends, which raises social interaction during the week. 13. Joe says the trend can be cheaper because running can be free and many gyms cost around $20 a week. 14. Kieran then moves to menopause, bone density, muscle mass, and the flood of internet noise around supplements and hormones. 15. He says the first question is not “what is best” but “what are you currently doing,” because a client may only realistically train twice a week. 16. Kieran says pain should guide the framework, and quick wins around a 2 to 4 out of 10 pain rating can build trust. 17. He describes a client who started in November with decreased pain, increased function, and a return to running. 18. Kieran says that client did not need a brand-new exercise menu in April, only the same work done a little better. 19. The episode sounds like a practical back-and-forth, with long coaching explanations and direct examples from SOF clients and staff. 20. People who like training frameworks, women’s health, and busy-program design will get the most from it.

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