All Things Email - with Carolina Moore

February 4, 2026·57 min·5 clips

Carolina Moore explains how sending an email about a podcast appearance can unexpectedly boost sales by reminding customers she exists.

Email is the doorway. Carolina begins with the unglamorous truth: almost any email can remind people she exists, and that reminder can turn into sales. The list, in this conversation, is not a trophy. It is a relationship with people who already meant to come back. Then the free pattern question shows up. Carolina says free individual quilt blocks work for her because she has been designing them for five years. Sam presses on the part makers can sometimes skip: what did the freebie cost, and what came back? Nobody gets to hand-wave the math. Sam says talking with colleagues has loosened some of her black-and-white thinking, though she is still wary of too many free patterns. The exchange is simple but not small. A customer gives an email address for a pattern. The designer gives away useful work for permission to talk later. If that quietly teaches buyers to wait for free patterns, the subscriber bump may be covering up a business problem. Carolina has the operational proof, with a library of over 50 free quilt block patterns that has become actual infrastructure. Sam keeps pulling the conversation back to the maker's ledger: know the cost, know the return, and notice the buying habits you are training. Carolina closes by pointing people to local quilt shops, YouTube, Instagram, and her Craft Moore handle, so the strategy stays tied to real maker traffic.

As heard by us

A practical case for staying visible until the sale comes back around.

Email is framed here as a steady sales channel for a craft business, not just a marketing chore. Carolina Moore argues that even a message without a product pitch can still bring in sales by reminding readers she exists.

Read the full review in PlayNext →

Why you'd press play

You want your newsletter to remind people you exist, not just announce a sale.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from The Rev Craft Biz Podcast