The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions · Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions

Unlocking Customer Insights in Restaurants

·33 min·1 clip

12 billion transactions in our graph—enough to identify the customer you served yesterday

Lauren Paparia from Bridge explains how identity resolution solves the restaurant industry's biggest blind spot: most in-store customers are completely anonymous. Key insights: (1) 75-85% of restaurant customers have no recorded identity, (2) Loyalty programs reach only 15-25% penetration, (3) Without customer data, marketing is skewed toward the small loyal segment and misses broader trends, (4) Bridge uses 12B transactions + proprietary identity graph to match anonymous POS transactions to known customers, (5) This enables omni-channel marketing to previously unreachable customers, (6) Problem is in-store POS systems collect zero PII (unlike online checkouts), creating the data gap.

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