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The Power of Digital Signage in Modern Business

·32 min·2 clips

Atmosphere TV builds television for businesses that is “good for the eyes and not necessarily great for the ears.”

1. The Restaurant Technology Guys Podcast episode “The Power of Digital Signage in Modern Business” centers on Atmosphere TV and its business-to-business television platform. 2. Jeremy Julian hosts and introduces Blake Sabatini, the CEO of Atmosphere TV, while noting his own role as Chief Revenue Officer for CBS Northstar and creator of a multi-unit point-of-sale solution. 3. The episode asks what Atmosphere TV actually does for restaurants, bars, gyms, and other third spaces, and why its screens can change guest behavior. 4. Blake says he spent about 15 years as a news executive before joining Atmosphere TV and now helps run a company that “puts cat videos on television.” 5. He describes Atmosphere TV as a service for businesses where audio is usually off, so the company makes content that is “good for the eyes and not necessarily great for the ears.” 6. Blake says the company started in 2015 after the founders walked into a bar and identified a problem with muted television in business spaces. 7. He says Atmosphere TV is in 60,000 businesses and watched by about 150 million U.S. adults monthly. 8. He names Chive TV, Superhuman, Zone TV, Atmosphere Now, Atmosphere Sports, Guinness World Records, and Red Bull as examples of channels in the portfolio. 9. Blake describes Chive TV as “a collection of the best of the internet” built from the videos people already send to friends. 10. He says the company works with thousands of content creators every month and uses an in-house production team to turn those clips into compilations and channel assets. 11. Blake frames the internal test for every piece of content as whether it is something people would stop and watch instead of looking at their phones. 12. He says the company measures success by whether the content can “make someone smile” or improve happiness by 10% in the moment. 13. Jeremy gives a restaurant example from his son, who notices the videos at a favorite Mexican restaurant and prefers that location over one without Atmosphere TV. 14. Blake says he is not allowed to face Atmosphere screens in Austin because he personally gets drawn into watching them. 15. He argues that the product creates a communal experience because people can share a laugh or a moment of amazement instead of sitting head-down on phones. 16. Blake says brands benefit from being “sandwiched between the fuzzy kitten and the guy jumping off... with his BMX bike off of a mountain.” 17. The tone is conversational and practical, with Jeremy pressing on product value, installation, signage, and operator behavior. 18. Blake answers in a straightforward, product-focused style and uses specific examples from Austin, sports bars, QSRs, and restaurant screens. 19. Operators, restaurant groups, and multi-location businesses thinking about in-venue screens and promotions would get the most from this episode. 20. Listeners who only want entertainment gossip without operational details or signage strategy may skip it.

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