The Remote Show · Tyler Sellhorn, Matthew Hollingsworth

Katerina Sukhenko, Co-founder & CBDO at POSTOPLAN

·25 min·2 clips

How did a frustrated agency owner build a $100M revenue platform by listening to customers?

The frame is practical. Tyler opens with Post-it Plan's fast growth, its distributed team, and the plain question of what problem the product is meant to solve. Kate answers like someone who has had to make the work happen, not just describe it. She talks about a remote company trying to support people clearly, especially when teammates need the kind of guidance an office might have supplied in passing. Onboarding becomes the center for a while. Tyler catches that and turns it back toward the remote work crowd, naming the missing shoulder to shoulder time that distributed teams have to build on purpose. That is the most useful part of the exchange. Remote support is treated as an actual job inside the company, not a nice cultural extra. Then the conversation moves into hiring. Tyler asks what tells a remote hiring manager that a candidate is worth a closer look. Kate comes back to initiative. To her, interest shows up when applicants do a little more than requested, offer ideas, and sound genuinely energized by the work. The flip side is blunt. Someone who does less than asked can seem checked out before the role has even started. That matters for job seekers, and Tyler keeps pulling the answer back to listeners who want to prove they can work well in a remote organization. It matters for managers too. A remote team cannot lean on office cues to spot engagement, so the proof has to show up in the work itself. The close stays warm, with Tyler thanking Kate for sharing lessons from a company growing around the pandemic era before the usual WeWorkRemotely invitation for jobs, hiring, and listener suggestions.

As heard by us

A fast-growing remote company makes the case for initiative, intentional onboarding, and stronger hiring signals.

Post-it Plan's rapid rise gives the episode a clear business hook: a marketing platform reaching $100 million in revenue in 14 months, growing to 112,000 users across 147 countries, and operating with a fully remote team spread across 18 countries.

Read the full review in PlayNext →

Why you'd press play

You will hear how a fully remote marketing platform thinks about spotting initiative when shoulder-to-shoulder office cues are gone.

Read the full recommendation in PlayNext →

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