The Remote Show · Tyler Sellhorn, Matthew Hollingsworth

Corey Haines, Founder of Swipe Files

·28 min·2 clips

Corey Haines created Swipe Files after hours of struggling to design a landing page for a B2B SaaS affiliate program.

Tyler opens in the usual Remote Show groove. He brings in WeWorkRemotely as the sponsor and sets up the show as a place for people who understand remote work from the inside. Corey comes in through his maker background, with SwipeFiles, Everything is Marketing, BareMetrics, Cordial, and startup consulting all named without turning the intro into a resume readout. Then Tyler starts pulling on the thread. He asks what problem Corey is solving with SwipeFiles, then later brings the conversation back to building teams and hiring in remote work. The best part lands in the interview advice. Tyler frames remote work as a movement that is still growing and asks how employers can tell who is built for that style of work. Corey keeps it practical. The exact wording of the interview question matters less than the habit behind it: ask how the person got there. A strong candidate can explain whether they came up with the idea, copied a competitor, or understood the fundamentals well enough to choose the strategy. Corey uses the five whys as a way to get past a polished answer. The goal is not to grill people for sport. It is to uncover the decision, the metrics, and the business context. Marketing becomes the test case. If someone says SEO, content marketing, a blog, social media, or a Twitter following worked, Corey wants to know why. A vague answer says a lot. Maybe it was luck. Maybe the company brand carried the tactic. The close stays warm, with Corey pointing listeners to email or Twitter DM.

As heard by us

A clear look at how marketing judgment gets made, questioned, and sometimes copied.

SwipeFiles comes across as a project that grew by accumulation, not by grand design. Corey Haynes reads less like a polished founder story and more like a marketer and maker talking through the path that got him there, starting with a running log of business ideas and examples.

Read the full review in PlayNext →

Why you'd press play

Hear how a marketer tries to get past rehearsed answers and find the real reasoning.

Read the full recommendation in PlayNext →

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