Episode 476: What is Direct Response Advertising?

·18 min·1 clip

Renée reveals that you, not Instagram, control your algorithm based on what you click.

The episode begins with host Renée Patrice discussing the recent midterm elections, specifically highlighting the Georgia Senate runoff between Senator Warnock and Herschel Walker scheduled for December 6th. She expresses strong political opinions, urging listeners to vote. Renée then transitions to podcast business updates, mentioning she is testing new platforms and planning changes for 2023. A listener question about direct response advertising prompts the main educational segment. Renée defines direct response advertising as a marketing type that aims for immediate consumer responses, such as clicking 'learn more' or swiping up on ads. She explains how this connects to social media algorithms, emphasizing that users control what they see based on their clicking behavior. Renée provides examples from her own experience, noting she sees content about branding, PR marketing, cooking, and upscale dining because those are her interests. She details how artificial intelligence tracks user activity to serve relevant ads. For practical application, Renée advises on using Facebook and Instagram ads, recommending the option to let the platform automatically reallocate budget to better-performing channels. She shares that Instagram typically performs better for her than Facebook. Renée concludes by stressing that paid ads aren't always necessary if one presents themselves effectively on social media through hashtags and keywords. She thanks listeners for their support as the podcast approaches 60,000 listens and previews future updates.

As heard by us

A plain explanation of how clicks and searches shape the ads people see.

Renee Petrie keeps the segment anchored in a simple, easy-to-grasp idea: the clicks and searches people make shape what they are shown next. She moves from social media feeds to Google and Yahoo searches, then lands on the Honey promotion, tying each example back to the way…

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Why you'd press play

You want to see why your clicks keep turning into ads.

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