The Producers, a Food Podcast. · A Deep in the Weeds Production

Robert Jones (Tuki) - diversification is key

·19 min·1 clip

Robert Jones reveals why moving from farming to tourism gave him control over pricing and sustainability.

Robert Jones discusses how he diversified his family's sheep farm in central Victoria by starting Tuki, a trout fishing and dining destination, nearly 40 years ago. He explains the benefits of agritourism over traditional farming, the integration of lamb into the menu, and the recent addition of a chef with Michelin-star experience to elevate the culinary offering.

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