The Politics Prepping and Paranormal Podcast · Jeff Morey

"Crowds on Demand" with Adam Swart

July 12, 2025·53 min·1 clip

Adam Swart founded Crowds on Demand - hire crowds to protest, demonstrate, or support political campaigns.

Adam Swart, founder of Crowds on Demand, discusses his unique business of hiring crowds for protests, rallies, and political campaigns. Starting at UCLA in the early 2010s when campaign organizers couldn't generate crowds using 1960s tactics, Swart identified a market gap. The episode explores crowd psychology (MLK speech impact with 250,000 vs 10 people), media multiplier effects, and ethical vetting processes ensuring passionate participants. Swart discusses the Delete Facebook campaign impact leading to Facebook's Meta rebrand, the business's geographic reach across US and selective international presence, and the evolution from bodies-for-hire to quality-focused activism.

As heard by us

A focused look at the machinery of paid crowds and political influence.

Adam Swart's interview gives the episode a narrow, practical view of how Crowds on Demand says it operates across protests, political campaigns, town halls, audiences, events, and fan displays.

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Why you'd press play

Want an insider's view of how crowds become a political tool? Press play here.

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