The Paul Minors Podcast: Productivity, Business & Self-Improvement · Paul Minors

PMP #284: How I apply the 80.20 principle

·11 min·1 clip

The host admits he does zero business marketing on Facebook, Instagram, TikTok, or LinkedIn, focusing solely on YouTube for maximum impact.

Host Paul Minors explains the 80-20 (Pareto) principle and demonstrates how he applies it to his own business. He shares concrete examples: focusing on the two revenue streams that generate 90% of his income, using only YouTube for marketing instead of spreading efforts thin, and delegating all tasks except sales and marketing, which only he can do. The episode is a practical guide to prioritizing high-impact activities.

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