The Nurse Keith Show · Keith Carlson, RN, BSN, NC-BC

Light Therapy, Franchises, and Career Opportunities

August 30, 2024·48 min·4 clips

Narrowband UVB light therapy offers a drug-free solution for psoriasis and eczema, covered by insurance since the 1990s.

This episode features host Nurse Keith interviewing family nurse practitioner Bevins Goodman, the chief brand officer for Array Skin Therapy. They discuss narrowband UVB light therapy and franchise business opportunities for nurses. Goodman shares her personal career journey from burnout in traditional healthcare to her current role. Narrowband UVB light therapy is a drug-free treatment for chronic autoimmune and inflammatory skin disorders like psoriasis and eczema. The therapy has been used since the 1990s and is often covered by insurance, including many PPOs and Medicare plans. Goodman explains that while some dermatology offices offer it, Array is the only standalone provider of this specific treatment in the country. The company operates five corporate-owned locations in California and has four franchise locations elsewhere. Goodman describes her own career burnout from high patient loads and unsupportive environments in women's health. She discovered Array through a job posting on Indeed and was drawn to its CEO, fellow nurse practitioner Kristen. At Array, Goodman appreciated the hour-long patient consultations and the focus on holistic care. Her curiosity about branding, sparked by an episode of *Shark Tank*, led her to ask for marketing responsibilities despite having no formal business training. She learned that many patients wished they had known about narrowband UVB therapy sooner, after years of using steroid creams or biologics with side effects. Goodman emphasizes that franchising offers a "business in a box" with a proven system, branding, and ongoing support from the corporate team. Array's franchise opportunity is open to nurse practitioners, registered nurses, and non-clinicians, though RNs face the added step of hiring a prescribing NP. A surprising insight is that Goodman, with no business background, taught herself marketing through online resources and now leads branding. She notes that successful franchise owners need grit and compassion, as they treat patients with chronic conditions. The company requires franchise candidates to attend a discovery day at a clinic and complete a week of hands-on training. Goodman still sees patients one day a week to maintain clinical skills and patient relationships. She credits CEO Kristen as a major inspiration for demonstrating what nurses can achieve entrepreneurially. When asked, Goodman defines success as the absence of wanting to change something in her daily life and work. The tone is conversational, educational, and inspirational, focusing on personal narrative and practical business information. This episode would appeal to nurses or nurse practitioners experiencing burnout and interested in alternative career paths or entrepreneurship. Listeners seeking clinical deep-dives or skeptical of franchise business models might find it less engaging.

As heard by us

A practical look at saying yes, learning fast, and staying inside professional limits.

The episode treats nursing as a career move and a money decision, and that mix gives it some real bite. It keeps coming back to a simple idea: when a nurse spots an opening, saying yes can make sense, as long as the follow-through is there.

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Why you'd press play

A grounded push to say yes, then figure it out.

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