The NTM Growth Marketing Podcast · Andrew Gottlieb, CEO/Founder of No Typical Moments

#151 "Redefining Marketing Leadership with Lindsey Scheftic"

·19 min·1 clip

Lindsay Scheftic uses an AI tool called read.ai that analyzes meeting participants' facial engagement and tells her when to slow down.

Marketing leader Lindsay Scheftic discusses the expanding role of the modern CMO, introduces her 'CMO sidekick' business model for supporting overwhelmed executives, and shares practical insights on integrating AI tools like read.ai and Claude.ai into marketing workflows for efficiency and strategic advantage.

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