The Nonprofit Insider Podcast · Swim Karim

Ep,61-Fundraising, Leadership & Community Impact--Why you need to know the name Camille Ridley in 2025

March 19, 2025·1 hr 7 min·1 clip

We measure ROR—return on relationship—because we're humans, not ATMs.

Camille Ridley discusses nonprofit leadership strategy, focusing on sustainability, pivoting, and relationship-centered fundraising. VP of Marketing and Development at UCP (United Cerebral Palsy Central Arizona), she leads a team raising 3-5M annually. Key philosophy: measure success by ROR (return on relationship), not just ROI. Emphasizes meeting donors as humans, understanding philanthropic goals, and aligning funding with mission.

As heard by us

A grounded nonprofit conversation that treats fundraising as relationship work and warns against forcing the ask too soon.

The conversation treats fundraising as relationship work, with Camille Ridley and the host underscoring that people are not cookie-cutter and that a strong ask starts by meeting someone where they are.

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Why you'd press play

If fundraising feels too transactional, this conversation slows it back down.

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