My Business and Marketing Predications for 2026

·25 min·2 clips

Brandon Lucero reveals why 2025's massive online business shifts make his 2026 predictions crucial for course creators.

In this solo episode of The New Generation Entrepreneur Podcast, host Brandon Lucero outlines his predictions for the online course and marketing industry in 2026. He begins by reflecting on the unprecedented changes in 2025, particularly the impact of AI on business models. Lucero observes that buying behavior has shifted, making mid-ticket courses (priced $2,000-$4,000) harder to sell, and predicts this trend will continue. He notes that AI, like ChatGPT, has become a competitor by offering quick answers, but it can also be leveraged as a solution; for example, he created a messaging AI that outperforms his own copywriting. Lucero emphasizes that relevancy in messaging is now more important than unique solutions, as it helps cut through increased competition. He recommends combining AI integration with pricing adjustments, such as offering low-ticket front-end products and high-ticket backend upsells. Additionally, he predicts that authentic, less professional content will rise in popularity, fostering trust and connection. Lucero shares personal anecdotes, like testing multiple webinars to refine offers, and advises listeners to adapt their messaging to current audience behaviors. He concludes by encouraging reviews and teasing future episodes.

As heard by us

Brandon Lucero links his 2026 course forecast to AI assistance and a lower price in his own program.

Brandon Lucero thinks courses in 2026 will have to help students put lessons to work faster. He points to his own program: AI assistance, he says, helps students write messaging, emails, ads and pitches with less effort.

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Why you'd press play

If you sell a course, could an AI assistant make it easier to use?

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