The Metrics Maven: Simple Data Driven Business Growth Strategy for Solopreneurs · Amy Traugh

462. Is Your Organic Marketing Strategy Actually Costing You More Than Paid Ads?

·19 min·1 clip
Amy Traugh reveals why your 'free' organic marketing might be the most expensive strategy in your business.
This episode explores the hidden costs of organic marketing, explaining how to calculate client acquisition costs by valuing time and tools, and offers strategies to compare platforms and use tracking methods like UTM parameters for better business decisions.

As heard by us

A practical reset for solopreneurs who want to treat organic marketing like a measurable investment.

The episode makes a plain case that organic marketing is not free, since time, tools, software, team support, editing, design, scheduling, writing, and recording all add up.

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Why you'd press play

If your "free" marketing feels expensive, this one will make you audit it.

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