The Mapplinks Digital Marketing Show · Rishabh Dev

What is Growth Marketing? A Beginner’s Guide [30 Days Growth Marketing Course] L-1

·26 min

The course opens at lesson one. Rishabh lays out the 30-day growth marketing format, brings Swati in as the student, and uses Miro for the screen-share. First comes the definition. Before he compares growth marketing with digital marketing, he wants the listener to get the basic idea and keep asking questions as it builds. Goals sit in the middle of everything. He explains growth marketing through targets like improving website conversion rate or increasing app installs from people who land on an app listing page. Then the lesson gets much less abstract. For a fashion e-commerce store, the main goal is improving return on expenses and marketing spend, including Facebook ads, Google ads, hiring, and related work. Instead of chasing a hundred fixes, he picks one lean target: move the store conversion rate from 1% to 2% within six months. The math is simple and a little painful. If one hundred paid visitors reach a product page and one person buys, most of that spend is going nowhere. Double the buys, and the return can double without paying for more traffic. Swati's quick confirmations give it a classroom feel. Rishabh also ties the idea to startups, MVP thinking, lean and agile methods, and growth hacking trainings inside corporates. The close stays grounded: growth marketing is a practical way to aim creative work at business results.

As heard by us

A clear start to growth marketing that begins with metrics, not jargon.

A clear opening to a 30-day growth marketing course, this episode frames growth marketing as a discipline built on goals, measurement, and process rather than jargon.

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Why you'd press play

Start here if you want growth marketing explained without buzzword fog.

Read the full recommendation in PlayNext →

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