The Mapplinks Digital Marketing Show · Rishabh Dev

How to Use Other People's Networks (OPNs) and Other People's Audiences (OPAs) L-28

·11 min·1 clip

Airbnb acquired its first users from Craigslist, PayPal from eBay, and Loom from Product Hunt—none used ads or SEO.

This episode from a growth marketing course teaches how to leverage Other People's Networks (OPNs) and Other People's Audiences (OPAs) for customer acquisition without traditional advertising. The host explains how startups like Airbnb and PayPal used OPNs for their first users, then shares personal tactics for using OPAs like guest podcasts, blogs, email lists, and LinkedIn features.

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