The Mapplinks Digital Marketing Show · Rishabh Dev

How to Use Google Analytics GA4 Reports - GA4 Tutorial 2023 L-18

·23 min

The episode opens by placing GA4 in the middle of the Universal Analytics migration. It makes clear that the newer interface is the one listeners are likely working with now, especially around the 1st of July 2023 transition point. From there, it shifts into the basic reports area and treats the dashboard as something to read, not just look at. The episode stays practical throughout. It keeps circling back to lean analytics and the idea that not every number deserves attention. A lot of the explanation centers on traffic analytics, because that is usually where the first useful signals appear. The listener is shown how to read the source and medium table. The episode also explains why switching dimensions changes what the report is saying. It defines dimensions as the different parts of the puzzle and metrics as the numbers tied to those parts. That distinction is then grounded in a simple traffic example. UTM links are introduced as the tool that lets a marketer trace where visits came from. A LinkedIn profile link is used to show how a source, medium, and campaign can be separated from one another. The episode also points out that a LinkedIn profile link and a LinkedIn post are not the same thing in analytics terms. That difference matters when you want to know which channel is actually doing the work. The instructor then widens the view to landing pages. That report is presented as especially useful for ads and conversion work. E-commerce operators are directed toward the e-commerce conversions report for sales-focused measurement. There is also a brief nod to technology and device reporting, mainly for cases where site performance or browser compatibility needs to be handed off to a technical team. The final stretch recaps the basic reports the instructor reaches for most often. Traffic analytics comes first. Landing pages come next. E-commerce conversions follow for stores and product-driven businesses. Custom reports sit at the end as the next step once the basics are clear. The whole episode stays rooted in use rather than ceremony. It treats GA4 as a working tool for growth marketing, not as a badge of analytical sophistication.

As heard by us

A practical GA4 walkthrough centered on the reports and metrics that matter.

The GA4 lesson stays on the basics that matter. It covers core reports, traffic sources, dimensions versus metrics, UTM tracking, landing pages, and the reports that help turn data into decisions.

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Why you'd press play

You want GA4 to make sense without wading through dashboard fog, especially if you are new to analytics or coming from Universal Analytics.

Read the full recommendation in PlayNext →

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