The Mapplinks Digital Marketing Show · Rishabh Dev

How to Use AI Tools to Write Copy Using Copywriting Frameworks L-12

·19 min

The lesson starts on day 12 of a 30-day growth marketing course. The instructor greets Swati and Rishabh and frames copywriting as the obvious next topic after landing pages. The core idea is simple: copy shows up across landing pages, email campaigns, social media, websites, and other channels, so the structure has to work wherever the message goes. Before getting into tools, the lesson slows down for frameworks. AIDA comes first, with attention, interest, desire, and action laid out as a way to shape persuasive copy. The instructor treats it as a flexible structure for emails, posts, blogs, and similar formats. BAB follows as the shorter, punchier option. It stands for before, after, and bridge, and the lesson uses it to show how a current pain point can be turned into a better future state and then linked back to a product or service. The examples stay concrete: a mobile-optimization plugin, a weight-loss before-and-after story, and a business bridge all make the framework feel usable instead of abstract. Swati asks which framework should be used, and the answer is that it depends on the channel and the job to be done. BAB is presented as a good fit for sponsored ads, ad copy, and sales emails where short, catchy messaging matters. AIDA is recommended for LinkedIn posts, email outreach, and landing pages, where there is more room to build interest and desire. The instructor also mentions using a personal framework called APOC for LinkedIn because it works well there. That is presented as a personal preference, not a universal rule. Once the framework choice is clear, the lesson shifts into execution. The instructor names four tools used for copywriting: Jasper, Writesonic, Copy.ai, and ChatGPT. The whole segment stays practical. It explains the logic, checks whether the idea lands, and then moves on to the tools that make it easier to apply in real campaigns. The result is a lesson about thinking before writing, with the framework chosen by audience, channel, and how much space the copy has to work with.

As heard by us

A grounded look at copy frameworks and AI-assisted copywriting.

This lesson treats copywriting as a practical skill that reaches well beyond landing pages, with use across email campaigns, social media, websites, and similar channels. It breaks down AIDA and BAB in plain language, then compares where each tends to fit best.

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Why you'd press play

Need a cleaner way to choose a copy framework for landing pages, emails, social posts, and websites?

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