The Mapplinks Digital Marketing Show · Rishabh Dev

How to Manage Your Growth Marketing Stack [Tutorial with Examples] L-29

·24 min·1 clip

Swati gives a referral-program example with 50 new customers in six months and 10 in 30 days.

Day 29 is the second-last lesson in the 30 Days Growth Marketing course. The session opens by treating the day as a wrap-up moment for everything that came before it. The host describes the growth stack as an evolution of an older growth experiment tracker. It is meant to keep tools, goals, metrics, and previous experiments in one place. That way, a marketer can look back at what worked and use it again later. The idea is practical for consultants, but it also applies to individual businesses. It can also work as a personal record for a solo marketer. The lesson keeps returning to the idea that growth work feels easier when it is organized. A learner asks whether one chatbot setup can count for more than one funnel stage. The answer is to keep the focus narrow at first. For a small startup, the host says, one thing at a time is the safer move. In the example, the chatbot begins as a way to reduce support tickets. That makes retention the first target. The host suggests holding that focus for a 30-day period. Once the process is steady and the bot can run without constant help, the experiment can shift. The next use becomes traffic-to-lead conversion, which moves the chatbot into acquisition. The north star in the example is to increase website conversions by 50% over six months. If the test works, the team can scale it by putting the bot on the website. If it does not, they can keep refining it with more questions and more data. The lesson emphasizes that the bot should be fed enough information to improve. It also suggests that the answers it collects can strengthen the chatbot's database. When the bot no longer needs human oversight, it can keep running on its own. At that point, the team can move on to the next experiment. The close brings everything back together. Tools, channels, workflows, metrics, OMTM, north star, prioritization, and experimentation all sit inside the same growth stack. The lesson leaves the listener with a simple, usable way to think about growth work.

As heard by us

A practical growth stack for reusing tools, metrics, and experiments.

Day 29 reads like a working growth stack: tools, goals, metrics, channels, workflows, and earlier experiments are brought into one system so useful work can be carried forward instead of lost. The chatbot example makes that structure concrete.

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Build the growth stack that keeps your tools, goals, metrics, and experiments in one place.

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