The Mapplinks Digital Marketing Show · Rishabh Dev

How to Find Growth Hacks & Marketing Ideas

·32 min·2 clips

SEMrush shows keywords like “evergreen email sequence,” with keyword difficulty 15 and volume 30.

The episode starts with research. It reopens the growth marketing loop, research, ideate, execute, measure, and shows why the first stage should drive the rest instead of hoping inspiration turns up later. Ideas come from the work. Swati and the host use that point to show how a solid research pass can uncover new angles, including the idea of using Upwork to find people who already need a solution. That lands clearly. People on Upwork are already looking for help, so the marketer does not have to sell the existence of the problem before selling the answer. The session then widens. ChatGPT is framed as a quick research helper, while SEMrush gets the main spotlight because it is the tool the team already uses and can demonstrate right away with a domain overview and competitor search. Similarweb stays in view too. The host says SEMrush gives more than the search-side view and helps round out the picture of competitors. The pace stays instructional. Instead of smoothing the lesson into a polished presentation, it keeps the live walkthrough feel, with pages opened, tools clicked, and examples adjusted on the fly. That choice feels intentional. Swati's reactions help. She treats the Upwork example as a real client-acquisition idea and responds like someone seeing the method click into place. The episode also circles back. It reminds the viewer that the same research habits can support broader marketing work, including the Facebook Ads Library for ad research. The close stays simple. The host sets up ideation for the next lesson and leaves the learner with a clearer sense that research is not separate from creativity, it is where creativity begins in this course.

As heard by us

A clear, practical case for letting research surface the next growth move.

This Mapplinks Digital Marketing Show segment stays on the research side of growth marketing. It moves through the research, ideate, execute, and measure loop, then argues that good research should point to ideas without waiting for a separate brainstorm.

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Why you'd press play

Use research to surface growth ideas before you start guessing.

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