The Mapplinks Digital Marketing Show · Rishabh Dev

Grow your Startup with Influencer Marketing in 2023 L-21

·24 min·1 clip

Mega influencers are best for awareness, while nano and micro influencers fit niche audiences and revenue goals.

The session opens with a question about influencer marketing inside the 30 days growth marketing course. It frames the topic through a growth marketing lens and asks Swati how her experience has changed over time. The conversation focuses on the fact that influencer marketing keeps evolving, and that creators need up-to-date guidance on what kind of content is actually working. It then shifts to the part brands care about most: whether influencer work drives real returns in ROI, earned media value, and engagement, and why clear instructions matter when creators are turning a brief into content. The instructor points to familiar campaign mistakes, including cases where brand guidelines were not made very clear and creators ended up copy-pasting tweets for a campaign. The pace stays practical. From there the lesson breaks influencer marketing into three steps: endorsement, signaling, and amplification. That framework becomes the spine of the discussion. The pair connect the modern social version back to older forms of influence, including the Queen of England example used to show how aspiration and reach used to travel through newspapers. The lesson also notes that the channels changed, but the steps stayed the same. Trust gets its own turn. The conversation argues that people who are one or two steps ahead of the audience often feel more relatable than celebrities who seem much farther away. That idea leads into creator size. The instructor explains that different tools define influencer tiers differently, but teaches a simple rule for the class: anything under 10,000 followers is treated as micro-influencer territory. The lesson uses that classification to show that different creator sizes serve different jobs. It does not stop at theory. The closing stretch points to tools such as creator.co and other platforms that can save time on outreach, influencer management, shipping products, payments, and agreements, which keeps the discussion grounded in how teams actually run influencer work.

As heard by us

A clear growth-marketing read on influencer work, with a useful framework and practical yardsticks.

The episode treats influencer marketing as a growth channel, not a side note to sponsorships. It stays on the practical questions: how guidance shapes creator content, why campaigns slip when brand direction is muddy, and how results get judged through ROI, earned media value,…

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Why you'd press play

You want a growth lens on influencer marketing, not just brand shoutouts.

Read the full recommendation in PlayNext →

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