The Mapplinks Digital Marketing Show · Rishabh Dev

5 Levels of Customer Awareness & How To Acquire Customers L-14

·23 min
A lesson from a 30-day growth marketing course covering the awareness and acquisition stages of the A3RT funnel. The instructor walks through the 5 levels of customer awareness (unaware, problem-aware, solution-aware, product-aware, fully aware) with practical examples, then covers acquisition tactics including lead magnets, webinars, and email capture strategies.

As heard by us

Awareness and acquisition are turned into a workable funnel, not just a pair of buzzwords.

The episode keeps awareness and acquisition grounded in plain terms. It walks through the first two phases of the growth funnel, sets them against the broader idea of full-funnel growth marketing, and keeps circling back to the signals that matter: impressions, second-level…

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Why you'd press play

See how awareness turns into measurable customer reach.

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